Where strategy meets responsibility
What We Do
We help organizations:
- Navigate complex, multi-stakeholder environments
- Align decision-makers around a clear direction
- Turn research and insight into action
How We Work
Our deliverables are:
- Evidence-led
- Context-driven
- Clear-eyed and practical
- Focused on long-term value
THE MOVEMENT
WANDERING WOMEN: NORTH OF 50
Secord Strategies created Wandering Women: North of 50 as a national movement at the intersection of the tourism and hospitality industries and one of the most influential consumer segments — women over 50. Through a highly engaged online community and our signature magazine, North of 50 Magazine, we connect industry leaders directly to this powerful market with insight, intention, and measurable impact.
